What this service includes
We write copy for paid search, paid social, and display advertising. Google search ads are a different discipline from Facebook or Instagram ads. Search ads are written for people who already know they have a problem and are actively looking for solutions. Social ads are written for people who were not looking and need to be interrupted, identified, and convinced in the span of one scroll. We write for both. For search ads, we write 10-15 headline variants and 4-6 descriptions per ad group, built around specific keyword intent. For social ads, we write primary text, headlines, and descriptions for 3-5 different angle variations: product benefits, social proof, urgency, pain point, and aspiration. For each client we test and iterate. First round establishes a baseline. Second and third rounds are built on what the data says. Ad copy without a testing framework is just spending. We help you structure the test.