What this service includes
Website copy is not about filling pages with words that describe what you do. It is about guiding a specific type of reader through a specific argument that ends with them taking action. We write for businesses that get consistent traffic but aren't getting consistent conversions, and for new businesses building a presence from scratch. Our typical website copy engagement covers the homepage, the about page, the services or products section, and one or two landing pages. For e-commerce, we cover the homepage, category pages, and product descriptions. Every page we write is built around the reader's likely state of mind when they arrive. Homepage visitors are usually early in their decision. Service pages attract people who already know they have a problem. Landing page visitors usually came from a specific ad and have a specific expectation. We write each page to match the reader where they actually are, not where we wish they were. Revisions are included and structured. We go back and forth until the copy is right. The final delivery includes the copy in a clean Word document formatted for easy hand-off to your designer or developer.